The redesign of the DezStarr logo uses images of both a face, representing beauty and makeup, and a star, which is part of the company name. The website is a showcase of her portfolio. The biggest challenge creating her logo was coming up with a star symbol that was unique. Stars are everywhere and that made it hard to come up with something that stands out. In then end, I'm really happy with the way it came out and I think it works well for her. What's nice about her website is that I set up her portoflio in flash so that she could add/remove/change the photos without ever happening to open flash. I taught her a bit of XML so she keep her portfolio updated without any expensive software. View Live -->
Everything99 was an existing website that just needed some revamping. There was no real logo, so I created one that used the existing colors, red and grey. The cross in the logo symbols medical, while the font is techy. I think it works well, since the company sells medical software. This was the first website where I used a content slider without flash. View Live -->
Birdbath Bakery Branding
This is probably my favorite project I've ever worked on. It was a school assignment for my visual identity design class. The biggest challenge here was that we had to convey the idea of a "green" company without using the color green. I originally wanted to go with a red color, but it looked to harsh for a name like "Birdbath," so I chose orange because it's warm and it reminds me of a bakery. I did a lot of sketches for this project. I ended up making a tree with the roots forming the "d" and "b" letters. This worked especially well because of the way db looks back to back - like a reflection. I chose to use swirls as the top of the tree because it's "cutesy" and so is the name of the company. The bird in the sticker design was one of my orginical sketches that I fell in love with. I didn't end up using it in the logo, but I figured it could sort of be a mascot. I like the way the spring looks like the top of a muffin or cupcake.
Registration Hold Poster
This poster was for Ramapo College contemporary arts majors. The assignment was for my senior project class, which ran like a studio. This was really an exploration in color and typography. I never thought I would use the font for the word "attention." Normally, I shy away from fonts like that, but I think it works here because of the retro look. The dark poster almost looks like an old school video game screen. I also did a white version to be easier on printers. I chose to use a maze to represent the confusion that sometimes comes with choosing classes, with an arrow pointing to the words "See your Advisor," which is the most important part of the poster, since it was for mandatory advisement.
This poster was for a film student that I went to school with. I was really inspired by his film. What stood out to me about the film was the lighting in the beginning sequence, where the copy machine light goes across the character's face. The image on the bottom of the poster was orginially what I wanted to whole poster to be. Unfortunately, I did not have those images in a high enough resolution to print poster-sized. He really liked the idea, and we ended up keeping it, and going with a similar concept, but a different layout. It ended up working well, and you can still see the different phases of the light on the character's face.
Badfish Gig Poster
This poster was my final for History of Design. I was inspired by two things. One: the band, Badfish, who I was going to see that month. Two: Milton Glasier's Bob Dylan Poster and other posters from that era. The poster contains all the conert information within the shape of the shark (bad fish). My favorite part is the teeth. I originally was trying to make the letters tooth-shaped, but simply filling in the teeth as white within the colored letters worked much better.